When you own a website
or a blog, you may wish to
monetize your site with
advertising. There are
plenty of ways to
accomplish this, but one of
the most common ways is
to utilize Google AdSense.
Before you just going
throwing up ads on your
site, it is essential to read
Google's Terms and
Conditions and Program
Policies. Realizing there is a
lot of information to look
through, I have created a
breakdown on their Terms
of Service (TOS) for website
owners.
Google AdSense Basic
Rules
1. Do not click on your
own ads or encourage
others to do so. This is a
strict Google policy that
applies to not only your
own websites, but on
content writing websites.
like eHow and HubPages
where Google Ads are
placed. Do not encourage
friends and family to do
this either. Google is very
keen on detecting
fraudulent clicks, and it is a
quick way to get your
account suspended. The
few pennies you make will
not be worth losing your
access to Google's ads on
your site.
2. Watch your Content
and Links. This may seem
like an obvious one, but do
not put links of
pornographic, violent, or
illegal material on your
site. There is a list of things
that violates Google's
content rules worth
checking out. Other things
banned according to the
content guidelines include
material that contains the
sale of drugs, alcohol,
gambling, weapons,
tobacco, or any company
that will compensate you
for clicking on ads.
3. Be careful from where
your get your traffic. This
is a common term that is
overlooked. Everyone
wants traffic to their site,
right? With all of the
traffic-generating programs
out there, it is tempting to
sign up with one of these
programs. This violates the
TOS. These programs
include "third-party services
that generate clicks or
impressions such as paid-
to-click, paid-to-surf,
autosurf and click-
exchange programs." This
does NOT include social
media such as Facebook,
Digg, StumbleUpon,
Twitter, etc.
4. Do not alter the
AdSense code. This is
another one that may be
tempted. Sometimes, the
ad does not quite look
right. DO NOT change the
code. Before you generate
the code, go ahead and
alter the colors and fonts
from Google's AdSense
page, but once you paste
that code onto your site,
leave it alone.
5. Do not use competitive
ads that try to mimic
Google. This rule tends to
be confusing because many
websites use different ads
from competing ad sites.
This is okay. Essentially, the
ads have to be clearly from
another ad or affiliate
company and can not be
mistaken for Google ads.
6. Keep ads on the
content pages. Do not use
ads in a pop-up, in e-mail
messages, or any type of
software. The ads need to
stay on content pages and
not interfere with
navigation for site visitors.
7. Avoid "excessive" ad
placement. Excessive in this
case means no more than
three ads for content per
page. You can also add up
to three link units and tow
search boxes on your page.
I would not recommend
maximizing these limits
because it can start to look
cluttered. You don't want
people to come your site
and be overwhelmed with
advertising links. Be smart
about organizing your ads.
8. Be careful on how you
represent the Google
brand. This is a little off
subject of using AdSense,
but if you want to use
Google in your website, be
careful of brand features.
Although you can use the
logo and screenshots, it is
prohibited to alter these
images in any way. You can
not alter the Google brand
name or logo at all! Do not
create your own logo using
the Google name. For
more rules on permission
of Google, read more
about permissions.
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