Borrowing a sentence and
distorting the same partially from
a US Court case against Google,
if it is said that "The web is
becoming increasingly
'Googlized", it would not be
wrong. Existing in a web space
without Google has virtually
become unimaginable. Whether
you may need getting fully
indexed by Google, or
monetizing your site through
adsense or ranking high in
Google search results or be it
getting page rank for your
pages; what ever be your reason,
you are going to need Google.
After all, it has become a sort of
objective source of finding
content on the internet.
Google adsense and
controversies.
Rise and rise of Google is not
entirely unaccompanied by
corresponding increase in
litigation and protests over its
terms of service. Some of these
terms are plainly monopolistic;
but you can not wish it away in a
fair marketplace.
Those, who have adsense as
revenue model for sustenance of
their site, would always dread of
having a mail like that your
account was found to be related
to invalid clicks and publishers
disabled for invalid clicks are not
allowed further participation in
the program. Those banned
from adsense have a unanimous
complaint that they were not
served with any warning or were
not given any data by Google to
substantiate claims of fraudulent
clicks. Google on the other hand
insists on protecting integrity of
its proprietary technology and
refuses to divulge any details.
Actually the whole system of
adsense is so made up that
anyone with just a basic
understanding of the internet
and search engine ranking can
dynamically insert a javascript
provided by Google in his
website and earn substantial
income that is very attractive
considering that it takes no much
time and one can work from
comfort of his home in his free
time. This view further gets
strengthened when one comes
across many "made for adsense
sites" on the net that apparently
seem to be doing well.
Of course, a unanimous
argument is emerging that
Google should explain its actions
in more transparent way as to
when it blocks adsense account
or removes a site from its index
and what irks the people most it
that they are unable to find out
how they can regain the lost
indexing or page rank. Limiting
myself only to the issue of
disabling of adsense account in
this article, let me opine very
clearly that it is good. Nobody
has right to cheat ad publishers
and it is good that Google takes
it seriously.
What can lead to banning from
adsense?
Google is not known to take click
fraud lightly as they also are to
retain the advertisers interest in
their mind. But I have seen that
they are open to reason. I
personally know at least ten
webmasters whose account has
been restored. If this disabling
has happened to you, first action
you must take to write them a
mail giving all the reasons with
some evidence as server log, files
etc to strengthen your claim. It is
definitely difficult regaining
account from Google but if you
are honest, it is not impossible. I
think more often is the case
where the person suffering the
ban was doing something they
shouldn't have been doing.
Some of things, you must avoid
to avoid disabling of your
account is signing up under
multiple names, clicking yourself
or through any network on ads
appearing on your publishing
network, generating robotized
clicks through many enticing
programs available on the net,
expressly encouraging a visitor to
your site to click an ad, having a
site that is based on adsense
arbitrage. I have seen many sites
that expressly state something to
the effect that their services are
free but to help them sustain
please click the ad. To mind, it is
like playing with fire and such
publishers can face
disqualification any time. When
you are buying a domain, please
satisfy yourself that it is not
previously blacklisted by Google.
Remember when Google bans a
site, it does not deliver ads to
any other url which was
previously running on same
adsense pub-id.
One major reason of getting
banned from adsense is get rich
quick. A new webmaster, in case,
he does not have much content
on hi site would barely get 10-30
visitor on his site, which are not
sufficient to help him earn from
ad clicks. What he should do at
that stage is to build good
content but he is soon tempted
by con men on the net selling
something like "Automated
Adsense Software". This is
biggest scam happening where
many new webmasters are
trapped. Most of the time such
software would steal content
through scraping methods and
creates thousand of content
pages. As such search engines
are cluttered with duplicate and
useless content and you are
risking getting banned from
Adsense as this violates the terms
of adsense.
Warnings by Google
Many webmasters whose sites
have been banned, grudge that
they never got any warning.
Remember it is up to you to take
precaution at the right time and
keep checking the logs. Google
will not give you any warning.
However on a more personal
note I have seen Google give
warning or sorts. I saw a site
which ultimately was banned,
had high value ads being offered
and gradually started getting low
value ads and more and more of
"Public Service ads" even when
similar sites were served paying
ads. This may be was Google's
way to telling that something is
amiss.
What to do when banned from
adsense?
Google bans publishers guilty of
fraudulent clicks for life and
does not allow then to rejoin the
program.
I would also like to share from
my experience that such is
Google's reputation that many
advocates who claim to specialize
in fighting your case against
Google to regain the account
also would agree to take your
case if you satisfy them that you
are a victim and did not do any
act against the terms of service.
There is no record of Litigation
with Google being fruitful on this
account. Google has its
proprietary technology to detect
such click frauds, which Google
does not disclose. This stand of
Google that it is not open to
disclose its proprietary
technology has been upheld by
various courts. If you are the one
whose account has been
disabled, I don't want to appear
distressing to you but from my
own experience in dealing with
such cases, I must say generally
'something' is there which leads
to Google disabling the account.
If you are sure you did not
indulge in such acts, must look
around. May be some
competitor did it to hurt you.
However if the banning of
adsense, happens, then what are
the suggestions, remedies or
alternatives? Please go on to
read the article from the link
given in the signatures.
Author, R S Chawla is a CFO and
webmaster of
www.b2blounge.com, a free to
register portal for trade and
services.
Supplementary reading -
www.adklicks.com/node/88
Article Source: http://
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