Often the eagerness to
start making money with
AdSense blinds a new
AdSense publisher to the
importance of knowing the
rules on how to use
AdSense. Many beginners
dismiss the need to know
about all the rules often
assuming that all AdSense
rules are common sense.
You should know the rules
of the game before you
start playing it otherwise
you could spend a long
time doing it wrong.
But this is one of the most
common mistakes AdSense
beginners make. The fact is
that AdSense is a scheme
that operates on the web
that enables publishers to
make money. With so many
things on the web been so
quick, free and easy, it
doesn't take much to
realize that it needs to be
controlled and regulated
tightly for it to work
properly. That's why
AdSense has so many rules,
to make sure that the
scheme works properly...
for as many people as
possible. But even with all
the rules in place there are
still some experienced
AdSense publishers that
still break them and still
get punished.
So what are the AdSense
rules you need to know?
First, you need to know
that Google are very
particular about the type
of website that their ads
are displayed on. AdSense
ads should not be put on
pages containing, adult,
hacking and gambling
content. It also can't be
used on sites that promote
violence or religious
intolerance. The list goes
on but you get the general
idea of this particular rule.
Basically you should avoid
putting AdSense on sites
that contain negative, non-
family safe or potentially
offensive material.
Unfortunately, some of
these types of sites are
extremely popular on the
web. But remember, do
not put AdSense ads on
these sites unless you want
to get banned.
This rule also applies to
content generated by users.
As an AdSense a publisher,
Google makes you
responsible for ALL the
content that you display on
your website. So you must
monitor all the content
that is created by the users
of your site to make sure
they don't break any
AdSense rules. This means
that a human being must
evaluate each user
generated page in your site
before AdSense code is
placed in it. If you think
that some of the content
created by your users might
be borderline material, you
may have to make them
aware of AdSense policies
and add a 'Report a
Violation' link to all the
pages in question.
Another important rule
concerns copyright
material. Copyright
infringement is when an
individual makes a copy of
someone else's work
without their permission.
Copyright infringement is
rife on the web and it is
often tolerated in small
doses (after all it is what
contributes to the quick
and easy nature of the
internet). But if someone
else's work is clearly been
stolen and used to make
money using AdSense,
Google will respond swiftly
and may terminate the
guilty party's AdSense
account. Google AdSense
rules on this matter are
clearly stated in the section
of their site that discusses
the Digital Millennium
Copyright Act (DMCA).
They have a very solid
system in place that
enables anyone to file a
notice of infringement and
which also enables
individuals to file a counter
notice.
Avoid getting involved with
issues of infringement.
Make sure you understand
AdSense rules and always
try to create your own
material whenever possible.
The last important AdSense
rule involves click
behaviour. Even though it
sounds ridiculous there are
some AdSense beginners
that still believe they can
get away with clicking their
own ads. After all, how is
Google going to know it's
them?
Well Google do know, they
do find out. Clicking on
your own ads is one of the
easiest ways to get yourself
banned.
Other AdSense publishers
use more subtle ways on
their sites to encourage the
click. Some use images,
symbols (like arrows) and
text to 'influence' clicks
from visitors.
However, all these methods
are not allowed by Google.
Clicks must originate from
genuine human interest in
the ads themselves, not by
the publisher encouraging
them.
You cannot use methods to
encourage accidental clicks
by covering ads with
hyperlinked images. Or
embedding a Google ad
link unit into a menu
system so that a visitor
can't tell the two apart.
You cannot deliberately
bring undue attention to
the ads themselves by using
text such as 'Great
Resources', 'More
Information Here', or
simply 'Navigation.'
These are only some of the
rules you need to know
about AdSense. But if you
are planning to use
AdSense, or if you already
have a site but want to
know more go to Google
and find more about their
Terms of Service (ToS).
Ignorance is no excuse for
getting banned. Get
informed so that you can
use AdSense more
confidently and securely.
http://www.best-adsense-
guide.com/
Victor Awo is a student
studying Information
Technology. He has been
looking into the
technological and social
changes taking place on
the internet for the last ten
years. His main focus is
isolating patterns and
trends in the hope of
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