ADSENSE UPDATED POLICY

Google AdSenseTM
Online Standard Terms
and Conditions
PLEASE READ VERY
CAREFULLY THESE
TERMS AND
CONDITIONS AND THE
FAQ BEFORE
REGISTERING FOR THE
GOOGLE ADSENSE
ONLINE PROGRAM.
PARTICIPATION IN THE
GOOGLE ADSENSE
ONLINE PROGRAM
INDICATES THAT YOU
ACCEPT THESE TERMS
AND CONDITIONS. IF
YOU DO NOT ACCEPT
THESE TERMS AND
CONDITIONS, PLEASE
DO NOT REGISTER FOR
OR PARTICIPATE IN
THE GOOGLE ADSENSE
ONLINE PROGRAM.
Introduction. This
agreement
("Agreement") between
You and Google Inc.
("Google") consists of
these Google AdSense
Online Program (the
"Program") Standard
Terms and Conditions
("Terms and
Conditions"). A
description of the
Program, as generally
offered by Google, is
available at the Program
Frequently Asked
Questions ("FAQ") URL,
located at https://
www.google.com/
adsense/faq
, or such other URL as
Google may provide
from time to time. "You"
or "Publisher" means
any entity identified in
an enrollment form
submitted by the same
or affiliated persons,
and/or any agency or
network acting on its (or
their) behalf, which shall
also be bound by the
terms of this Agreement.
1. Program
Participation.
Participation in the
Program is subject to
Google’s prior approval
and Your continued
compliance with the
Program Policies
("Program Policies"),
located at https://
www.google.com/
adsense/policies
, and/or such other URL
as Google may provide
from time to time.
Google reserves the right
to refuse participation to
any applicant or
participant at any time in
its sole discretion. By
enrolling in the Program,
You represent that You
are at least 18 years of
age and agree that
Google may serve (a)
third party and/or
Google provided
advertisements and/or
other content (such
third party provided
advertisements, Google
provided advertisements
and other content,
collectively, "Ads"),
provided, however, that
if Google serves non-
compensated content,
You will have the ability
to opt out of receiving
such content as part of
the Program, (b) related
Google queries and/or
Ad search box(es)
(collectively, “Links”), (c)
Google Web and/or Site
search results
(collectively, "Search
Results"), and/or (d)
Google referral Ads
(“Referral Buttons”),
each in connection with
the Web site(s), media
player(s), video content
and/or mobile content
that You designate, or
such other properties
expressly authorized in
writing by Google
(including by electronic
mail) (such other
properties, “Other
Properties”), and the
Atom, RSS, or other
feeds distributed
through such Web site(s)
, media player(s), video
content, mobile content
and/or Other Properties
(each such Web site,
media player, video
content, mobile content,
Other Property or feed, a
"Property"). For the
avoidance of doubt, any
reference in this
Agreement or the
Program Policies to an
individual “Web page”,
“Web site”, “Web site
page” or the like that is
part of the Property will
also mean feeds and
media players distributed
through such Web site.
Multiple accounts held
by the same individual or
entity are subject to
immediate termination
unless expressly
authorized in writing by
Google (including by
electronic mail). In some
circumstances expressly
authorized in writing by
Google (including by
electronic mail), You
may enroll in the
Program and create an
account for the sole
purpose of receiving
payment from Google,
and not, for purposes of
clarification, for the
purpose of displaying
Ads, Links, Search Results
and/or Referral Buttons
on a Property. If,
however, You
subsequently use your
Account to participate in
the Program (i.e. for the
purpose of displaying
Ads, Links, Search Results
and/or Referral Buttons
on a Property), then
such use of the Program
will be governed by the
terms of this Agreement.
You must have and
abide by an appropriate
privacy policy that clearly
discloses that third
parties may be placing
and reading cookies on
your users’ browser, or
using web beacons to
collect information, in
the course of ads being
served on your website.
Your privacy policy
should also include
information about user
options for cookie
management.
2. Implementation and
Operation of Ads,
Search Results, and
Referrals. You agree to
comply with the
specifications provided
by Google from time to
time to enable proper
delivery, display, tracking,
and reporting of Ads,
Links, Search Results,
Referral Buttons, and
Google Brand Features
(as defined in Section 12
below) in connection
with Your Property(ies),
including without
limitation by not
modifying the JavaScript
or other programming
provided to You by
Google in any way,
unless expressly
authorized in writing by
Google (including by
electronic mail).
o AdSense for Search.
If You have elected to
receive Search Results,
You will display on Your
Property(ies) a Google
search box (a "Search
Box") in accordance with
the specifications
provided by Google.
Except for related
Google queries, all
search queries (including
queries entered into an
Ad search box) must
originate from individual
human end users
inputting data directly
into a Search Box (or Ad
search box, as
applicable) on Your
Property(ies). You will
send any and all queries
(without editing,
filtering, truncating,
appending terms to or
otherwise modifying
such queries individually
or in the aggregate) to
Google and Google will
use commercially
reasonable efforts to
provide You with
corresponding Search
Results and/or Ads, as
applicable and as
available. Search Results
and any accompanying
Ads will be displayed on
Web pages that may be
hosted by Google (each,
a "Search Results
Page"), and the format,
look and feel of those
Web pages hosted by
Google may be modified
by Google from time to
time.
o AdSense for Content.
All content and
Property-based Ads (and
Ads served in response
to end user clicks on and
queries entered into
Links, if any) shall be
grouped by Google and
displayed with Links
(where applicable) to
end users of the
Property(ies) as ad units
(such groups of Ads and/
or Links collectively
referred to as "Ad
Units") in standard
formats as offered
generally by Google
from time to time, as
may be described in the
FAQ. You may select a
format approved by
Google for the display of
Ad Units in connection
with the Property(ies),
but You acknowledge
and agree that Ads and/
or Links: (i) shall only be
displayed in connection
with the Property(ies),
each of which is subject
to review and approval
by Google in its
discretion at any time;
and (ii) shall be subject
to the placement
guidelines set forth
herein.