How To Dig Google
Adsense Gold Part 4 of 15
is all about google adsense
color palettes. Google
Adsense color palettes are
like clothes for your ads.
And just like fashion
models no one will give
them a second glance if
you don't dress them up to
catch eyes. But keep in
mind that we are here not
to trick the user into
clicking your google
adsense ads but drawing
attention to them and
letting them be the judges.
Getting Down To
Business
Google Adsense has a lot
of choices when it comes
down to color palettes and
this makes sense after all
they want your google ads
to look like they are going
to prom everyday. First
things to consider are what
kind of colors your page
has and where the google
adsense ads will be located.
Second what kind of
technique you are going to
use to maximize your
earnings, currently there
are three major color
palettes techniques: blend,
compliment, or contrast.
Third does your website
have a lot of static traffic
or is it pretty much
random. Fourth the fact of
all the things you have on
your website competing for
the user's attention.
Blending In Your Ads
Blending your google
adsense ads using color
palettes is a major favorite
among the google adsense
community. Few opt out to
the other two methods
though they can be as
effective as blending
depending on what kind of
website you are working
on. Blending includes
making your google
adsense ad units the same
background as your web
page and using the same
link color on your google
adsense ads as your links
on your web page. This is
easy since most websites
have a white background
with blue links the Open
Air palette built in with
google adsense can be
used. Making your text link
description the same color
as you ads is also highly
recommended.
Compliment Google
Adsense
I don't mean
complimenting your google
adsense quite literally of
course but in method.
Using your color palettes
to make your google
adsense ads look like they
belong to your website.
This is way different from
blending as blending
makes them disappear,
complimenting makes
them obvious but part of
your overall website design.
Check out the example in
the image above. The
background color should
be your secondary color on
the website the most
reoccurring color next to
your background. But the
text should be the same as
your website. Giving your
google AdSense ads a
"homely" look.
Contrast Or Reject Your
Google Adsense Ads
Contrasting your google
adsense color palette to
your website is a lesser
liked method of using
google adsense but may be
effective as well. You ever
see those advertisements
on television that just
shocks you, that have
nothing to do with the
product being advertised
yet they catch your
attention? Well it shocked
your took you from the
ordinary to something a
little out of this world.
Contrasting your google
adsense ads is sort of the
same thing. The goal is to
make your google adsense
ads as different as possible
from your website. I am
talking about opposites
here. There are obvious
colors that contrast each
other like black on white,
red on blue, or even gray
on green. This one is very
easy to do since all you
have to do is do a crazy
color design.
Multiple Google Adsense
Color Palettes at the
Same Time
No doubt your google
adsense needs are different
and if you don't want to
use google adsense
channels to spend hours or
even days trying to figure
which color palettes work
est with your website or
even if you did test and
let's say two methods both
got you equal earnings.
Well you can use this new
technique from google
adsense that allows to use
up to four color palettes
on one ad unit. Simply go
to your google adsense
account and under color
palettes choose the
multiple palettes option
and hold down the control
or command key to choose
multiple palettes.
Proven Colors
Well I can't leave you out
to dry without first giving
you a couple of suggestion
to get you started. First of
all google adsense is not
the first to start with
different color
coordination to get catch
people's attention. The
advertising industry has
been at it for a long time.
And after a lot of research
the colors that seemed to
catch user's attention the
most were black on red or
yellow. For some weird
reason we seem to notice
those colors the most.
Some say this is because at
night time is when we must
pay most close attention
since the limited visibly and
red or yellow come from
an indication of something
dangerous so we seem to
pay more attention to
them. If your don't believe
me ask yourself why traffic
signals are the same colors
everywhere and why yellow
and red means to stop?
Not to mention the lights
on your car or the colors
companies like Winn-Dixie
use.
Unique
In all of this keep in mind
that no two websites are
alike even with the same
content the users are
always different. So keep
on trying different
methods until your get it
just right.
Thank You
Google adsense is an ever
changing field it takes a lot
to keep up with the
constant new methods.
That's why I created All
About Google Adsense on
the hour updates of new
ways to use google adsense
as well as many articles like
this one. If you'd like to
support me please link to
my precharge projectnet
seo contest entry.
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