My favorite place to put your link units: your sidebar/navigation menu. You can very easily blend the color of the links in with the color of your navigation links, and when placing it here, you tend to get a lot of clicks from folks who want to see more of your site. The links here tend to have the highest CTR, in my experiences, but my next location isn't far behind.
Second best place for links: Right below the header. If you don't have any ad-units here, I recommend putting a straight line of link units up here. Up here, I get a lot of clicks as well, and the reason for that is obvious: More people see them up here. The more people see your links, the more people click them.
Third best place for links: The top of your first post/the top of your content. The reason here is just as simple as the last one: More people read, more people click. It's just the same as the reasoning for the last one. But again, do not put them here if you already have ad units here, as they will compete with each other and drive down each other's CTR.
Fourth best place for links: Between posts/content. Again, this is my favorite place to put ad units, so I do NOT put link units here. But because people will stumble upon them as they read your posts, this is a good place to put your link units if you do not put your ad units here.
I see a lot of people recommend the bottom of the page, but I've NEVER gotten any clicks off of the bottom of the page. Why? Dunno, I just know that nobody clicks ads down there, be they ad units or link units. Most users don't tend to read that far, and if they do, they're looking for something specific, so my guess is, when they see the bottom of the page and they don't find exactly what they want, they bounce.
Second best place for links: Right below the header. If you don't have any ad-units here, I recommend putting a straight line of link units up here. Up here, I get a lot of clicks as well, and the reason for that is obvious: More people see them up here. The more people see your links, the more people click them.
Third best place for links: The top of your first post/the top of your content. The reason here is just as simple as the last one: More people read, more people click. It's just the same as the reasoning for the last one. But again, do not put them here if you already have ad units here, as they will compete with each other and drive down each other's CTR.
Fourth best place for links: Between posts/content. Again, this is my favorite place to put ad units, so I do NOT put link units here. But because people will stumble upon them as they read your posts, this is a good place to put your link units if you do not put your ad units here.
I see a lot of people recommend the bottom of the page, but I've NEVER gotten any clicks off of the bottom of the page. Why? Dunno, I just know that nobody clicks ads down there, be they ad units or link units. Most users don't tend to read that far, and if they do, they're looking for something specific, so my guess is, when they see the bottom of the page and they don't find exactly what they want, they bounce.
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