BETTER ADSENSE EARNING

You can make lots of
money monetizing your
blog with AdSense if you
have quality content, the
right keywords, and the
right AdSense ad layout.
Many people complain
they can't make money
with AdSense or that it
cheapens their site. I will
show it how it will not only
increase the value of your
site, but how it will start
building you monthly
income!
I monetize my web sites
and blogs in many
different ways. I see many
web sites missing out when
it comes to non-invasive
ways to monetize your web
site or blog, and they don't
have to be ways in which
you anger your visitors. In
fact - good monetization
will always compliment
your web site, not
"cheapen" it. I have also
read many articles that
debate when to monetize,
and there are still some
hold-outs that say build up
traffic on a site first and
then monetize once it gets
to a certain level. I'm sorry
- that's just BS in my book,
and I have the experience
to back it up. Monetize
your web site from day 1 -
PERIOD!
Why? Every post and page
is an opportunity to make
money. Making money with
a web site is like planting a
garden. Why would you
want to keep plowing the
field for 6 months and and
keep waiting to plant the
seeds? Also monetization is
marketing, and marketing
takes time and skill. Yes -
skill. The more you do it
the better you become, so
do it from day #1.
Making money online is
like a sport or a
professional trade.
Ingredients you WILL NEED
to become SUCCESSFUL:
1. Competent Trainers
and Mentors
2. Passion and Drive to
Succeed
3. Organization and
Work Ethic
4. Ability to make
10,000 mistakes and
keep going
5. Good
Communications
Skills
6. Practice, Practice,
Practice!
Today we're going to talk
about monetizing your web
site with Google AdSense. If
you're already using Google
AdSense - read this article
anyway and learn how to
make more money using
AdSense. Click the banner
above to join AdSense if
you haven't already. By
signing up with AdSense
you can build code
snippets and place ads on
your web site.
AdSense Myths:
To make any money you
need thousands of
visitors per day
Ads will make a
percentage of your
visitors leave and not
come back
AdSense cheapens the
look of your web site
You would be surprised
how much more money
you could be making with
some very basic and simple
changes to your web site.
Think about how much you
could be making per day.
Just $1 per day is $30 per
month, which should more
than pay for most basic
hosting plans (and then
some). Only $5 per day and
you're making $150 per
month, $10 per day is $
300/mo. It adds up quicker
than you think. Especially if
you have more than one
blog or web site to
monetize.
AdSense Facts:
You can make $1-$3 a
day on as little as 20-30
visitors per day
A percentage of your
visitors quickly leave
anyway (the bounce
rate) - you can make
money on that dead
traffic
AdSense is so targeted
that it's less of an
intrusion and more of a
service compared to
other ads
The first thing you need to
understand is where the
ads come from. AdSense is
fed by Google's other
product AdWords. If you
haven't used AdWords
before - it's where you can
pay to drive traffic to your
web site - you "pay per
click". In the AdWords
marketplace - people "bid
over keywords". The more
competition there is for a
keyword, the more it costs
and the highest bidder wins
the top slot, the next
bidder the next slot, and so
on. For example it may cost
50 cents per click to get the
keyword "designer
handbag", but I bet you
can get "clay flowerpot"
for under a nickel. It's all
about supply and demand.
The most searched for
terms are fought over
pretty fiercely. Once
keywords are purchased,
the AdSense algorithm
places the actual ads on
web sites - matching them
up with keywords and
content on web pages. The
algorithm is pretty
amazing, and in most case
will be serving highly target
ads to your web site within
minutes. If the ads are way
off target or inappropriate
- you need to re-think your
web site setup.
So once a keyword is
purchased and an ad is
written - it's matched up
with a highly targeted web
page where it should
perform well. It doesn't
matter how "busy" or
popular that web site is,
well performing and paying
ads are placed on
appropriate pages getting
from a dozen to thousands
of visitors per day. If you
are using high paying
keywords in your web site
content, you will attract
high paying ads. Did you
understand that
statement? Go back and
read it two more times and
think about it a minute.
That's right - the key to
making money in AdSense
is attracting well paying
ads. If I have a web site that
gets only 30 visitors per
day, and 3 per day click an
AdSense ad paying 35-50
cents, I can easily make $1
per day from this very low-
traffic web site. Of course
everyone wants to get
more than 30 visitor per
day, but all sites have to
start somewhere. I'm
illustrating how easy it is to
make money from day #1. I
do this in nearly all the
sites I setup. Many of you
that have used AdSense for
a long time won't believe
it, because in my example
my AdSense clicks pay
extremely high and the
click-through-rate (CTR) is
10%. Most sites are lucky to
get a 2-3% CTR on AdSense
ads, and the clicks usually
pay a nickel or less on
average.
I said earlier that if you
received off target ads your
blog or web site layout was
possibly not "AdSense
optimized". If you want to
attract high paying ads and
make the most AdSense
revenue possible from your
existing traffic - I'll give you
some very simple rules to
follow when writing
articles, pages, and posts. If
you follow these very basic
rules you will not only get
more revenue per click
with AdSense, but (in the
long run) you will also get
more visitors, and better
search engine listings.
Top 10 Ways To Make More
Money from AdSense Using
Keywords
Obtain a URL with very
important keywords in
your niche: I can't say
enough about this. The
#1 reason I have so
many domains is
because when you build
a niche site if the
domain has your top 2
or 3 keywords in it - you
immediately start getting
traffic from post #1. This
is very important.
Use permalinks, pretty
URL's, etc: This is second
most important whether
you are using WordPress,
Drupal, Joomla, Mambo,
or whatever. As soon as
you setup your software
turn on permalinks,
pretty URL's, or whatever
it's called so you posts
have "site.com/this-is-
my-post". Having great
keywords in the URL
past the top level
domain name is only
second to keywords in
the domain name itself.
Find the Best Keywords
and Phrases: DO YOUR
RESEARCH! Find out how
to do keyword research.
If you don't know what
the best keywords for
your niche are - there
really isn't much point
reading any farther than
this...
Create a Great Title:
When you write a post
the title controls much
more than you think.
Everyday I read great
articles with crappy
titles. With every title
you need to be thinking
of using keywords that
will be searched for
while linkbaiting a title
enticing people to click.
This can be harder than
it sounds, because the
best titles are 6-8 words
or less. I've gotten better
at this over time, but it's
just practice, practice,
practice to become a
master at it!
Have an H1 Title first:
WordPress natively takes
your html post title tag
and puts it into an H1
tag as the textual title
on the post's web page.
If you use another CMS
like Drupal, Joomla,
Mambo, or something
else make sure your
Content Management
System does the same.
Keywords in header tags
(especially the first
header of the page)
carry much more weight
than laster in the
content areas.
Start with a Synopsis
Paragraph: Unless you
are writing custom meta
description tags for every
single page the most
important area of any
post or page after the
title is that first
paragraph. This
paragraph ultimately
becomes your
description under you
title link in search engine
results pages. You want
to stick to 2 or 3
sentences when possible,
or at least place your
important keywords
there. Remember - what
you type will not only
determine how well this
page comes up in search
results, but also how
your page is described
and why people click!
Bold important
keywords as you write:
As you write your post
or article bold keywords
and phrases when you
are making points. These
keywords, combined
with your title and
synopsis help target ads
(and traffic!).
Link relevant sources:
This is a given, but
should be mentioned.
Be sure to link only
relevant items in your
post - it helps target
everything.
Organize sections using
h3 and h4 headings:
Using h3 and h4 headers
in longer pages and
posts is a great way to
"sub-title" the page with
even more targeted
keywords. It's also easier
to organize information
(and for more people to
follow and read).
Use keyword laden
categories and tags: Just
before you publish that
page or post, be sure to
use great keywords to
both categorize and tag
it.
Now back to the AdSense
ads themselves. First - if
you are brand new to
AdSense, be sure to visit
the newly created AdSense
official newbie help
at Google and get all the
free information that you
can. Second you want to
get the code for the
AdSense ads necessary for
placement on your web
site. I want you to view the
Google heat map (you can
find it in the newbie help
link). This picture illustrates
where a visitor's eyes go
first, and where you would
get the most clicks. Do you
see how the reddest spot
on the page is directly
above the content? I want
you to understand that if
you could only place one
AdSense ad per page - it
should be directly above
you content. In addition,
the highest paying and best
performing AdSense ad is
336x280 large rectangle.
So you're ready to place
that ad? Not so quick - you
need to "blend" it into the
look and feel of your page.
When you create it in
AdSense setup make the
background color the same
as where it will be placed
on your page. Make the
font color and size the
same, make the link colors
the same too. I personally
would never use video ads
for any reason - only text.
My reasoning on this is that
in a 336x280 text ad you
normally get 4 text ads,
and that's 4 chances to
make money. If a video
takes up the entire 336x280
block - it's only 1 chance to
make money, and it's
images and video that can
be intrusive to many
visitors. IMHO - you would
need some type of pop-
culture (music, movie,
celebrity, joke, media
based) web site to be
successful with image or
video ads. Place one
336x280 AdSense ad
directly before your
content and one directly
after. If you use Google
analytics to track your web
site - you many already be
aware of your "bounce
rate". When people come
to your site, and quickly
leave because they didn't
find what they wanted they
"bounce". To me a bounce
rate of 20-30% is normal.
Over 50% is incredibly high.
If you've placed the
336x280 blocks before and
after the content your are
placing highly targeted ads
to soak up your bounce
rate. In other words - if
20-30% of my customers
are going to leave my site
quickly anyway to find
what they want - I'd prefer
that they click on one of
my AdSense ads to find it. I
help them find what they
need, and I get a "referral
fee" for the click. Also
visitors that stay awhile on
my site many click an ad
because they're in the same
niche. It's like being in the
library and finding the
book you need, but seeing
others on the same shelf
you might also like.
Beyond the two mandatory
AdSense blocks I use
before and after the
content - I often also add a
4 text link unit in a sidebar
or a 160x600 skyscraper.
How you feel about this is
up to you and your layout.
If you have other ads or
sidebar content that could
be earning money - it
might be better placed
there. But if all you have is
the latest posts and some
categories - these types of
AdSense ads can help you
not "leave any money on
the table". That means -
you might only make a few
extra pennies or nickels per
day - but if that money was
just laying on the table
would you just leave it
there? Probably not. It adds
up over time. Again -
especially if you are
monetizing multiple web
sites.
I learned this term (money
on the table) from Joel
Comm, whose AdSense
eBook I read a few years
back just after setting up
my AdSense account for
the first time. For the first
6-7 months I used AdSense
I made no money at all.
After I read Joel's book I
quadrupled my CTR and
went from making pennies
per day overnight to $3-$5.
One month after reading
that eBook I received my
first ever Google AdSense
check, and I've received one
every month since.
So - if your web site or
blog consistently using my
techniques above you
should have no problem
earning more money from
AdSense. A lot of times you
read a great article like this
and you wonder how
successful it was for the
author. Well, it worked for
me - last year I made more
than $10,000 from AdSense
on just a few web sites...
John Pratt is a full time
WordPress Consultant, and
also owner of the eBay
Plugin WP-Easybay.
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