An Introduction to
Keywords to make
money online.
There are a few ways to
make money blogging. One
of the method is through
AdSense. Through AdSense
one can make money
online. Google through
AdWords displays ads of
product and services.
Advertisers use this to
display their ads online. To
distribute these ads online
Google has roped in
bloggers to spread these
ads through their blogs.
Google pays a part of the
charges it gets from
advertisers to Publishers,
the ones like you and me.
When a blogger has a
AdSense account, Google
displays ads relevant to the
theme of the blog. When
visitors click on the ads,
Google pays the account
holder.
People using internet type
a word or a phrase of
words to find what they
want. These words are
known as keywords. So the
search engine will display
websites that have these
keywords in them. It lists
the websites according to
the page rank each site has.
Each search engine has its
own way to allot page rank
to websites. So having the
most relevant keywords to
the theme of the blog, the
blog will earn a good page
rank and traffic.
How to research the
keywords for making
money from your blog.
Before creating a blog, you
should choose a subject for
your blog. This will be your
blog's theme. Choose a
subject that you are
interested. and willing to
do some research on the
subject. Now for the title
of the blog, you have to
choose a good keyword. Go
to Google AdWords and
create an account. Here
you can find Google
keyword tool under
opportunities. Type the
theme word in the search
box. The keyword tool will
give a list of related
keywords with the
percentage of competition
and no of searches for a
month. Choose one with
low competition and a
good number of searches,
for your blog.
Prepare a spreadsheet with
4 columns. The columns
are 1]General competition
% 2]searches/demand
{Google} 3]Direct supply 4]
keyword potential Index
(KPI).
For Direct supply {col 3},
you have to use the Google
search engine with the
Google operator-
[allinanchor]. So in Google
search box type
allinanchor:followed by the
keyword. Refine the
demand figures by
choosing "exact Match" in
the keyword tool and
search for results.
To calculate KPI do the
following:
1]Demand {D} to the power
of 2 / Supply {S} = KOI
2] log {KOI}* 2 = KPI
Keywords with higher KPI
and a supply over 2 million
should be filtered. A KPI
above 6 is good with less
than 2 million supply. IF
any keywords have same
KPI, check the supply figure
and go for the keyword for
which supply is less. This
will be your best keyword
that you should target for
your money-making
efforts. At the same time
watch the trend for this
keyword from Google
analytics.
If the trend is going up
with lot of searches, pitch
for this keyword. The other
keywords can be used in
the content of your blog
copy.
Raghu Natrajan
http://
moneyinblogpage.blogspot.
com
Article Source: http://
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