You've heard about Chitika but
need to get a feel for how it
differs from Adsense and
whether it'll be of use to you in
making more money from your
site. We attempt to outline the
main differences between these
two major affiliate programs.
The Differences
Age of the program: Adsense
has been around for a few years
now but Chitika is only a few
months old. In fact, despite all
the news and buzz, it's still in
beta.
User Base: Having been around
for a long time, Adsense is the
grandfather of contextual
advertising and has the largest
base of publishers competing for
the ads it serves. Chitika has only
a few publishers so far but is
likely to grow fast especially as it
has a referral program paying
10% commissions.
Appearance: Adsense ads are
primarily text ads that fit into
about 10 standard sizes from
728x90 to 120x600, 468x60 and
others. There are a limited
number of image ads created by
advertisers and pre-approved by
Google. When an image ad runs
it tends to fill the whole ad
block. Chitika ads come in the
same standard sizes but every
single ad space is filled with a
hybrid of text and image but,
crucially, promoting just one
product from one advertiser.
Further, one consistent feature
across the Chitika ads is the
interactivity. Each ad has a
selection of tabs which change
the content of the ad block
when a visitor hovers over them.
The tabs provide information like
"Best Deals" where prices for
that product are compared
across different sources,
"Reviews", and even a "Search"
box that allows your visitors to
search for and get results for
similar products without them
having to leave your page.
Terms of Service: Adsense has
a fairly restrictive set of terms
that you have to agree to.
They've been modified numerous
times and when fine tuned are
made more rather than less
restrictive. Among the things
publishers are not allowed to do
are to change the Adsense code,
specify keywords that ads should
be targeted to, and have more
than three blocks of ads on a
page. None of those apply to the
Chitika program. There are other
Adsense specific rules that don't
apply to Chitika.
Features: Adsense has added
several features over the last 2-3
years. They include channels - a
way of identifying which pages
are better earners. It's not
perfect and isn't anywhere near
as efficient as a click tracker
program but it's more than what
Chitika have; though they are
planning a channels feature
soon. Adsense also provides
better stats data (and analysis),
AdLinks and other minor
improvements. Chitika, on the
other hand, has some interesting
features we've never seen in
Adsense. They include targeting
a particular product or advertiser
in an ad block so it always shows
the same product/advertiser,
rotating keywords per refresh or
by the day of the week, changing
the font and colour of the text in
the ad (Adsense offers only
colour change, not font and font
size), enabling and disabling
contextual serving of ads,
enabling and disabling the
search function within ads, and a
lot more.
Contextual serving:Adsense
serves ads based on the context
of the page. Chitika does the
same but has the option of
turning context off. Webmasters
can choose to either run it in
contextual mode or specify the
keywords/products they want
the ads targeted to. Note: When
running Chitika on the same
page as Adsense ads you need
to turn the Chitika contextual
engine off to stay within Adsense
terms and conditions.
Referral program: Adsense has
a new referral program that pays
you $100 if you refer someone
who signs up as a publisher
provided that referral earns $
100. Chitika pays a flat 10% of
what your referral earns and
pays that for a period of twelve
months from the date of signup.
Earnings: Which pays more? It
depends. Chitika can pay very
well but it takes a slightly
different mindset to what you
may have become accustomed
to with Adsense. If you have the
patience to learn about it Chitika
could prove very profitable
particularly if you combine it with
Adsense. Our sites tells you how
to run them both safely on the
same page without violating the
legal agreements.
This isn't an exhaustive
comparison of their very detailed
legal terms of service but we
hope we've whetted your
appetite to find out more about
Chitika.
The author's website presents an
extensive review of the Chitika
program, and offers revenue
enhancing ideas particularly in
relation to using Chitika together
with Adsense and staying within
the legal agreements for both
. For those webmasters
dissatisfied with Adsense there
are some very good reasons to
make a complete switch.
Article Source: http://
EzineArticles.com/?
expert=Mark_Wallace
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