FREE ADSENSE TRAFFIC

To start and operate an
Internet business you may
need to follow these steps:
Choose and Research a
Niche Market For A
Product or Service
A niche market is one that
you may have expertise in
from your work, hobby,
travel, etc., experience. If
you come up with a
product that anyone can
buy in a grocery store or a
hardware store, you are
NOT in a niche market. If
you know all about the
breeding of moles and you
write an ebook on the
subject, you ARE in a niche
market.
A niche market can be
targeted. For example, I
give a free table away on
resolving defects during the
manufacturing of ceramics.
I know the market world-
wide so I can hit it, not that
it does me much good, but
it does help those who
need help with ceramic
manufacturing problems.
My table is so good that
nobody buys the ebook
that I wrote on the subject.
That is called "putting
yourself out of business,"
but my friends like the
table and I am not going to
charge for it because what
would I do with the money
anyway? Besides, ceramic
people are used to getting
free information from me. I
was a college professor and
editor of an international
trade magazine plus I write
articles on the subject.
Let's hope your niche
market will be more
profitable.
Choose a Business Plan
and Profit Model
An Internet business is a
business. It must be run like
a business. The Internet
marketers that I know have
worked very hard to
develop their business.
Despite that some of them
brag that their business is
humming along while they
are sipping lemonade on
the beach, the business
does not hum along
without their continued
hard work. Yes, some things
are automated. Some
chores they farmed out.
But they must know what
is going on with the
market, their competitors,
and their own products.
Your business, no matter
how simple and small,
should start with a business
plan. Simply stated, it is
your road map to success.
You may want to buy a
book on how to write a
business plan. I suggest that
you contact your local
government or bank and
tell them you want to start
a business and that you
would like some help. You
WILL get it.
In simple terms, the
business plan states what
your business is, what your
products are, how the
products will be created,
how and to whom the
products will be marketed,
how the products will be
retired and replaced with
new products, the cost of
each operation, the risk,
the potential profits, and
whatever else you think is
important to success.
So start with a business
plan even if it is just a
bunch of pages in a loose
leaf binder. The business
plan is not static. You need
to rewrite it from time to
time. In industry, I wrote
business plans for five or
ten years ahead. The
business plan leads to a
schedule of task that need
to be completed. Start at
the top of your list and
move on!
Write Sales Copy And
Price Your Product
In Internet marketing your
are often selling an ebook,
a printed book, or product.
You must sell the benefits
of your product and not
the content. For example,
you are selling a book on
raising pumpkins. You can
not sell the fact that your
book has 213 pages and
has an orange cover. You
can sell the fact that you
will be able to GROW THE
BIGGEST PUMPKINS IN THE
WORLD!
To learn to write is not a
major requirement in sales
copy writing. Being able to
tell your story is. Therefore,
write your story and have
your sister edit it before
you put it on your web
page. I suggest you read
sales pitches on Internet
sites to see what others are
doing. Notice how they you
color, font, graphics, pics,
and testimonials to sell
their products.
Should you hire a
professional to write your
copy? Not this early in the
game.
To see what your product
should sell for, you need to
test market. A higher price
or a lower price may bring
in higher profits.
Ebooks are easy to market.
That is why they are so
popular. That is why so
many of them ore free.
You put the book in .pdf
form on your server (your
word processor will convert
it for you--maybe). You set
up a PayPal® or other link.
When the customer pays,
he is taken to your file for
copying or downloading.
That's it. You look in your
®account and there is the
dough. I look in my
PayPal® account and find
nothing.
Giving away ebooks is a
good way to collect name
at your web site. To get the
ebook a visitor may be
required to give his or her
first name and email
address. Some insist on a
telephone number. I never
get those ebooks. I hate
people calling me during
Wheel of Fortune.
Choose and Register a
Domain Name, Choose a
Web Host, Design Your
Site, Accept Orders,
Automate Service Chores
Using Autoresponders,
Etc.
How to perform the above
chores is out of the scope
of this article but there is
some information on my
business website. Briefly,
your domain name should
contain what are called
keywords. Note that my
business domain contains,
"Internet", "Business",
"Tool", and "Center."
Hosting can be free or paid.
Your ISP may let you put
your web page on their
server. There are many
html editors available to
prepare your web pages.
However, you can convert a
WordPerfect® or Word®
document to html and
upload it to your server.
You will need to FTP your
pages to your site. Free
programs are available.
Simple codes from PayPal®
and other Internet banks
will let you accept credit
cards and other forms of
payment. There are other
options here.
You need to collect names
of visitors with their email
address so that you can
hound them later with
your autoresponders.
Search Engines, Pay-per-
click (PPC), Keywords,
Spiders, Search Engine
Ratings
You will need to establish
your self by listing your
web site URl on the major
search engines like
Google®, Yahoo®, and
MSN (which recently
changed their name).
Use the meta tags in your
html. Make sure your title
has key words, that your
description really describes
your page and also has
keywords, and that your
meta tag for keywords has
only keywords that are
included in the information
on your site.
Don't repeat your keywords
in the meta tags. If you
repeat them more than
once, the web spiders
might blow their web and
your site with it.
PPC or Pay-Per-Click is an
important way to make
money on the Internet but
I find it far to complex.
Nothing ever seem to work
for me. The competition
for keywords is terrific.
The reason I have problems
is that I am in several very
competitive markets and
my competitors are better
than I am.
If you picked a true niche
market, you will not have
this problem. I look for
good keywords using
WordTracker®. You can try
it for free by clicking on
the link at my business site.
Obtain Cheap and Free
Traffic
There are lots of sites that
offer free traffic to your
site by sending your ad to
websites, opt-in list,
directories, etc. I've learned
over the years that free or
too cheap traffic or even
very high priced traffic can
be worthless.
It does kill time.
Buying ads on specific
newsletters can be
profitable. There are many
ebooks on the Internet for
free that will tell you how
to use newsletter
advertising.
I've learned over the years
that print classified ads
bring sales to Internet sites.
If you search my article list
here at EzineArticles.com
you will find the article.
Generate an Opt-in List
for Increased Sales, Use a
Newsletter, and Use
Email Promotion
Email is the preferred way
for the gurus to make
money. That is why you
need to collect names and
email addresses. Your
autoresponders can
continue to sale those on
your list or to simply send
them your newsletter or
ezine. Aweber makes it
easy. You can try it free
from my business site.
Use Back-end Promotion
and Follow-up and Up-
sell Offers
You have probably noticed
that when you buy a
product on the Internet
that you are often given
another offer that you
can't refuge. Well, I usually
refuse these offers but I
know I will get the offer
again if I change my mind.
that is calles an up-sell
offer.
Some times you will get a
follow-up offer by email.
Using up-sell and follow-
up offers can make you
money.
Use New Strategies To
Bring Traffic To Your Site
If you lie down on the job
in your Internet business,
you will just fade away like
an old soldier. You must
keep up-to-date on what is
going one. You've got to be
smart about your business.
That is why some of those
uneducated, former
vagrants are now rich. They
are smart about their
business.
I could be so lucky!
The End
copyright©J2007 John T.
Jones, Ph.D. (Taylor Jones
the Hack Writer)
John T. Jones, Ph.D.
(tjbooks@hotmail.com), a
retired college professor
and business executive,
Former editor of an
international engineering
magazine. To learn more
about Wealthy Affiliate
University go to his info
site. If you desire a flagpole
to Fly Old Glory, go to the
business site.
More info: http://www.
InternetBusinessToolCenter.
com
Business web site: http://
www.AAAFlagpoles.com
Article Source: http://
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expert=John_T_Jones,_
Ph.D.
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