If you care at all about having your content
ranked well on search engines, then you ’re
probably familiar with the concept of keyword
research. At least, I hope you are. No matter
what our egos tell us, it ’s nearly impossible to
accurately optimize a webpage or a video using
only our gut instinct. Search users are a strange
and unpredictable lot, and don ’t often pair words
together the ways we think they will.
That’s why a host of great keyword research
tools has emerged over the last several years to
help content creators to better understand their
audience. Google Trends is a personal favorite,
and I almost always find a nice surprise or bit of
insight there that I would have missed otherwise.
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