MAKE MONEY WITH YAHOO AND BING

Most of us only know about
Adsense that offers webmasters
to earn money by placing ads on
their sites. The owner of the site
can earn through clicks on those
ads. The price earned per click
depends upon the max CPC or
bid amount for that ad.
Throughout the globe adsense
has become a source of income
for those who have a lot of
traffic on their sites. There are
similar programs offered by
Yahoo and Microsoft ’s Bing also.
Before I begin, I want to tell that
I have confidence in adsense,
however programs offered by
Bing or Yahoo can also be a
source of income. Let me
elaborate each one by one.
Google adsense- It is most
widely used program that lets
web site owners to place text as
well as image ads on their site
and earn revenue when
somebody clicks on it. The only
condition for earning is that the
clicks must be genuine. Invalid or
fraud clicks can lead banning of
site for lifetime.
Yahoo Publisher Network- This
is the program that is similar to
Google adsense except that it is
offered by Yahoo. In this
program you place ads on your
site that are automatically
monitored by Yahoo. Yahoo bots
see the content of your site and
deliver the ad that is specific to
the content of your webpage.
You are paid when someone
clicks on yahoo ads placed on
your site. The amount you earn
on each click depends upon
many factors such as max CPC
(Cost Per Click) of ad. Page rank
of your webpage. If you have a
high page rank and your content
is unique and informative than
revenue from each click will
likely to be more. This is same as
what happens in Google
adsense. In YPN you also have
the provision for generating
specific ads. For example, if you
want ads for hotels, then you
can generate code for displaying
ads for hotels. You can also
change the appearance of your
ads in YPN.
Some unique features that is not
there in Google adsense is that
yahoo offers four ways of
collecting revenue. Unlike
Adsense where you can get your
money only through cheque,
Yahoo offers following ways of
collecting your earnings.
· Direct bank transfer
· Cheque
· PayPal
· Online deposit
Yahoo uses same tools that
Google uses for monitoring the
genuinity of ads. So you can be
banned as in case of Adsense for
fraud clicks. Like Adsense Yahoo
is open for any one who want to
earn some cash.
Bing Pubcenter- This is
publisher advertising network
offered by Microsoft Bing. The
program is beta release, so Bing
is expecting a lot of feedback
from its users. This program is
newly launched and is open for
citizens of U.S. only. You need to
complete a W9 form for applying
to this program. Requisites for
Pubcenter are
· US tax ID
· Address proof
· Site traffic must be from US
only.
Like Adsense and Yahoo
Publisher Network, you will earn
money only when someone
clicks on Bing ads on your site.
The amount earned per click
depends on factors that are
present in Adsense and YPN.
Here again, Performance is
monitored and you can be
banned for invalid clicks. High
quality, unique and informative
content is likely to be accepted
in Pubcenter program. Pages
with less use of java scripts and
graphics can be strong
contenders for this program.
You can place both image as
well as text ads. You can also
customize the look of your ads.
A variety of tools and features
are present to monitor the
performance of your ads. Most
of the features of this program is
same as that of Google Adsense
and Yahoo Publisher Network.
Which is more Profitable-
There is no direct answer to this
question. Which program will
give you more cash can ’t be
predicted. You will know only
when you try it yourself. Adsense
is said to have more CTR ( Click
through Rate, The no of times
click is done divided by 100)
because of its specific ad
placement. Adsense gives you
less revenue. However, Adsense
generally gives 30- 40 percent of
the actual CPC.
On contrary Yahoo gives 60 -70
of the revenue of actual CPC
(cost per click) but CTR of Yahoo
is believed to be less because of
broad ad placement. By ad
placement I mean relevancy of
ad to the content of the page.
Very specific ad placement
means that if your page is about
coffee then you will have ads on
coffee only on your page. Broad
ad placement means that ads of
different utility can appear
irrespective of the content of
your page.
Since lot of people have already
used to see "ads by Google",
they know what it is and will
certainly won't click out of
curiosity. On the other hand YPN
and Bing is still very rare so
probability of visitor clicking on
these ads out of curiosity is much
compared to adsense.
Nothing much can be said about
ad placement of Bing as it is still
very new.
Conclusion- Though Google’s
Adsense is most widely used
publisher ad placement
program, there are other options
too that can be used for
generating revenue. A
experiment spanning a time of
few days can be to determine
which one is best for your site.
The revenue potential through
these programs can't be
estimated correctly unless it is
done correctly.
Pubcenter
External Links
AdSense site
Microsoft Advertising Solutions
for Publishers
Yahoo! Publisher Network
Yahoo! Publisher Network
offers easy ways to make
money online. Publishers of all
sizes have access to products
and services designed to earn
money.
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