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How Do I Make a Hub
That Gets Traffic and
Earns Money?
I recieved an interesting
email today asking the
question of where do I find
topics that drive traffic. She
said she felt like she could
do a good job researching
just about any topic and
make an authoritative Hub.
In fact research is her
favorite part, but her
efforts hadn't been
rewarded.
So, I want to put together
a Hub with examples of
high traffic Hubs and show
you how they do it.
I'm going to put this in
three steps
1. Selecting a topic
2. Crafting content
3. Promotion
And as part of this, I'm
going to create a Hub and
report back on how much
traffic it is getting.
Places to get ideas for
hot topics that earn
money
Mahalo Top 50
Most of Mahalo's traffic
comes from search
engines and their site is
pretty new. This means
that a Hub created on
one of these topics of
better quality is likely to
get significant traffic.
Notice how they title
their pages. Use that
type of title
Hot Trends By Google
Google monitors its
search results and
creates a page with hot
trends. If you mark this
page and see a new item
hit it, you can create a
Hub as the go to
resource for the topic.
EBay Pulse
EBay is the king of niche
commercial topics. By
cross referencing what is
hot on eBay and Google
trends, you can find
some targeted gems. The
best thing about picking
topics from eBay is that
they are commercial.
And if they are
commercial, there'
How To Select a Topic To
Write About?
With our content we have
three goals. First is to
provide the go to resource
on a topic. Second, to
attract visitors from search
engines, blogs, and other
sources. Third is to produce
a piece of content with the
ability to earn a payback
on my time.
There are a few techniques
to selecting a topic.
1. Write about what
you know well. If you
don't know it well,
be prepared to
spend significantly
more time
researching the topic.
2. Find lists of hot
topics and where
there are people
searching for items,
but few pieces of
targeted content on
the subject.
3. Select a topic that is
commercial in
nature. A topic
where their are
premium advertisers
that pay more. Many
topics are over done,
but if you dig a little,
you'll start to see
what I mean.
4. After you have a
piece of content that
is getting traffic,
study your google
analytic reports to
find how people are
finding you. Then
create other pieces
of content targeting
keywords that stem
from the words that
are already delivering
traffic.
Examples of Hubs that
Get Good Search Traffic
Weight Watchers Points
See how the Hub targets
"Weight Watchers
Points" but by looking at
its Google Analytics, this
Hub gets most of its
traffic for "Weight
Watchers Points System".
It's a good Hub and
earns about an $8 CPM
and gets about 7,500
pageviews per month.
Rolex Hubs
This series of Rolex Hubs
has 46 Hubs that were
created in about one
month. They get over
16,000 pageviews per
month and earned over
$120 last month with
AdSense and eBay. The
series is nearly one year
old and has been
earning consistenly in
this r
Exchange Email Story
My Hub on 1and1
Exchange Email is one of
my most consistent
traffic and earners. It's a
very niche Hub on a
topic that we were trying
to solve, so I created a
Hub about the
experience. It gets 500
views a month and
makes about $3 dollars
per month.
Crafting Content to
Drive Traffic
In order for people to find
your content, the content
must have the words and
phrases in the content. This
is an art.
1. Title your Hub with the
main keyword phrase. If
your are not sure, make a
"How To" hub.
2. Writing for search
engines takes some skill. If
you are new, I suggest
going deep. Create rich
pages with lots of details.
When you get a little more
advanced, you can apply
formatting techniques that
help.
3. Everyone can add google
analytics to their Hubs. Use
it to find the exact
keywords that people use
to find your Hubs. The
more you study this, the
more you'll understand
how to craft good content.
Promoting a Hub
This week we had a visit to
our office from one of the
top Hub makers. I was very
interested to hear about
her experience and how
she promotes her Hubs.
She creates high quality
hubs. They are among the
very best, filled with rich
information. She publishes
the Hub and then lets it sit
there. She adds a bit of
information to it and then
lets it sit there for several
more days.
After a number of days
have gone by, she'll get a
link to it from a forum
she's in, if it is appropriate
to post a link, otherwise,
she relies soley on creating
great content.
This works! High quality
Hubs and very little
promotion. The key is very
high quality.
An extra boost can be
provided by having a few
people link to a Hub, but
that's all it takes. Great
content gets links and
more traffic.
Chronicling My Own
Advice
I'm going to walk through
this process. I want a Hub
that will make $5 per
month.
On Mahalo I see a lot of
Halo 3 topics. I've played
Halo and could research
this. I also noticed a How to
Carve a Pumpkin as
popular. We are close to
Halloween, and this could
be a nice seasonal Hub, but
I want something with this
Hub that has more
longevity. I'm having a baby
soon. I wonder if there is
anything hot on babies
now.
Google trends shows baby
safety as pretty stable. That
means, if we crack it, it
could be a good earner for
a long time. Let's check out
eBay Pulse. Ok. Ebay pulse
show's pretty traditional
items as well. So, I'm going
to take a stab at creating a
Hub on Baby Safety and
Health Products, largely
from what I see on ebay
pulse. Now, I need to
narrow it down. What's the
hot baby safety area. I'm
going to plugin some of
the baby category ideas
into the Google Keyword
Tool to see if anything
jumps out. OK, I'm doing a
deep Hub on Baby
Monitors.
I just posted the Hub. I'm
going to let it sit there and
see what traffic it gets. In a
week or so I may add a
backlink from my blog or a
forum if it's a good fit. I'm
also setting up a channel in
adsense to track the
revenue. Remember, my
goal is $5 per month with
this hub.