Adsense impressions vs
clicks
Impressions don't make
money in Google Adsense
-- clicks do . Hubber
amanes asked "how many
impressions does it take to
start making money in
Google Adsense?"
So the question might be:
how many impressions
does it take on Google
Adsense before someone
clicks and the Hubber,
blogger, webmaster, makes
money?
Think of impressions as the
"marketing" side of
Adsense -- someone is
looking at the ads and
considering a purchase --
while the clicks are the
"sales" side of Adsense and
a decision is made to take
an action leading to a
"purchase" or further
investigation of the ad.
I've been writing online for
almost three years and this
is the loose formula that I
use:
I expect a click that makes
money for every 100 page
impressions that are
counted in my Adsense
account -- approximately.
The clicks will range
normally from about 30
cents to more than $2.50.
Sometimes, I'll only earn
about 5 cents so it varies.
Content and traffic sources
are the main variables.
You earn what you write.
Google AdSense For
Dummies
Amazon Price: $7.90
List Price: $24.99
Google AdSense For
Dummies
Amazon Price: $24.99
My progress making
money using Google
Adsense on Hubpages
Writing new Hubs
consistently around a
specific is a key step in
earning more with
Google Adsense.
Ranking first for
keyword phrase
Ranking high in the
search engines requires
keyword research, but
write enough content
and you'll rank high for
phrases that will surprise
you.
Planning free website for
small business
Building a free web site
is easy. But planning is
still necessary for best
results.
10 Hubs for writing
online
Writing online with
Hubpages is a good way
to get work instantly
published. But like any
form of writing online,
niche subjects with
specific titles is necessary
to rank well in search
engines and generate...
Choosing niche subjects
for writing online
Writing on niche topics
will allow your articles
and web pages to rank
higher in search engine
results; that drives more
targeted traffic to your
web site or online
articles.
Web content and
Adsense
Mixing unrelated content
is unprofitable
I started my first blog using
the Blogger platform in
May 2007. I heard about
Adsense and since I have a
professional writing
background I got excited
about writing online and
making money with
Adsense.My blog was titled
"Hey Don." People liked
the title.
I started writing everything
on my blog:
adoption
Hugo Chavez
celebrities that bugged
me
a woman who had
written her second novel
business posts.
Did my blog have a niche
focus? No .
With the mish-mash of
content, it was going to
take a lot more than 100
impressions to earn money
from a click.
Focusing my content
In July '07, we flew on Spirit
Airlines and I wrote several
posts on Spirit Airlines and
I began to watch my
Adsense clicks take place. I
wrote more business
related material and kept
reading about niche
writing. I didn't really
understand it, although I
was beginning to
comprehend it more.
So I kept narrowing my
focus and wrote more
about business operations
and marketing -- how
companies made money. I
did some email interviews
with people about their
businesses. I was making $4
one month and $ 6
another month. In August
'07, I made about $ 13 in
my fourth month and I had
some days when traffic
jumped up to 70 and 80
impressions in a day.
Then there were lag times
in the Fall when I didn't
write for 2 to 3 weeks - or
longer. I had raised my
traffic to 50 visitors a day
roughly on my blog. But
the traffic started to drop
when I didn't post. The
blog lay dormant for a few
months in '08 and I started
a marketing blog.
Then I narrowed the title
to Cash Flow Tips . . . I was
going to cover money
making for companies and
investments for families.
Now, my blog is Cash
Flow Tips for Companies
and I'm dusting it off and
adding new content. I have
an editorial vision for it and
it really will focus on cash
flow tips --- for companies.
If you type in Cash Flow
Tips for Companies in
Google, you will see it
ranks third.
I'm building the traffic
again -- although it's going
a bit slow. But over the
next 2 to 3 months it will
begin to climb from the 10
visits a day now to 40 or 50
and higher as I promote it
and keep the content
streamlined.
Google Business Solutions
All-in-One For Dummies
Amazon Price: $8.36
List Price: $34.99
Google Business Solutions
All-in-One For Dummies
Amazon Price: $34.99
Cheap Gas or TopTier
Gas: The Best Gas for
Your Car
This article on top tier
gas was originally written
in August 2008 which is
why the gas prices stated
are high. Is top tier gas
really better than cheap
gasoline?
Adsense, Hubpages, Non-
Hub traffic
Hubpages has made it
easier for me to earn
using Adsense . Look at my
Hubs and you'll see a
variety as with most
Hubbers.
Search engine traffic is
desirable - or viral email
Nearly all my traffic has
come from the search
engines, Google
particularly, so that's how I
came up with the loose
formula of every 100
impressions I expect a click
that pays.
When I first publish a Hub
and most of the traffic
comes from other Hubbers,
then I don't expect clicks
for every 100 impressions -
it may take more.
The advantage that
Hubpages has over other
platforms is each Hub acts
like its own Website and
the overall site is crawled
by the search engines
frequently as more people
contribute.
Focus several Hubs on
one topic and link
I do believe that writing
several Hubs on the same
topic - and then linking
them together - is the best
way to earn. It may take 3 -
4 weeks to start ranking in
the engines. In some cases,
it may take 6 months to
start ranking but the traffic
can come in significantly.
My highest earning Hub is
Cheap Gas or Top Tier
Gas . It took it almost 8
months to start generating
traffic. I did not at the time
write any other Hubs
related to it or link to it.
Suddenly, after 8 months a
huge flow of traffic came
in. The click through rate is
less than 2% typically but
the Adsense ads generate $
1 to $ 2 per click quite
often. Now, you can see
that I've written other
similar Hubs and have
linked them. I can still write
one overview Hub on fuel
and major oil companies
and then link them all.
Content Rich: Writing Your
Way to Wealth on the Web
Amazon Price: $11.98
List Price: $19.95
The Definitive Guide to
Making Money Online With
Your Writing
Amazon Price: $6.29
List Price: $11.95
My click through rate
If it takes 100 impressions
before I expect a click then
does that mean my click
through rate (ctr) is only
1%. Over the last 9 months,
my click through rate is at
2.17%. So I do get more
than one click per actual
100 impressions but that
provides a good guideline
for me to follow.
As I write more Hubs
clustered around a topic or
theme, and as I continue
to sharpen my blog's
focus , then I expect the
click through rate to stay
above 2% and perhaps 3%
each month. I'm sure there
are those who have
stronger click through
rates.
I believe the key to a
favorable click through
rate is focused content for
a specific audience.
Lesson on focusing on a
topic
I remember reading an
article from someone on
the Hubpages team about
a high grossing Hubber
who wrote 60 Hubs on
watches or Swiss watches.
The writer took one topic,
wrote several dozen Hubs
on the topic using different
angles and then linked
them together.
That should help confirm
why focusing on one
topic is important --
that's the niche .
My blog has become more
and more focused -- it's
going to be on the
elements that affect cash
flow among companies. It
could be more focused on
accounting tools for
beginners, finance for small
companies, etc. but I'm
making the decision to
write on HR issues and
marketing, too. I am
making a conscious
decision to give myself
some latitude.
I'll be including content
from professional
employer organizations
and those who have a
strong knowledge of
accounting, finance and
cash flow issues.
If it provides helpful
information, like I hope my
Hubs do, then hopefully
100 impressions will
happen more quickly each
day -- and several times a
day! And that will help me
earn more money through
more clicks -- more quickly.
No comments:
Post a Comment