START YOUR OWN JEWELLARY BUSINESS

What Will You Sell?
If you want to start a jewelry
business, then the first question
you have to ask yourself is what
will you sell. Some people start a
jewelry business because they
have been creating their own
jewelry for friends and family,
they enjoy it - and everybody's
suggested they start a jewelry
business.
Others are just interested in
jewelry and are attracted to start
a jewelry business because they
want to choose items to sell
from suppliers that they find.
Photo by: E Drake http://
www.flickr.com/
photos/34627658@
N07/3220292567/
Sell Your Jewelry: How to Start a
Jewelry Business and Make
Money Selling Jewelry at
Boutiques, Fairs, Trunk Shows,
and Etsy.
Amazon Price: $16.95
Marketing and Selling Your
Handmade Jewelry: The
Complete Guide to Turning Your
Passion into Profit
Amazon Price: $9.94
List Price: $21.95
Wholesale, Retail, Bespoke
The next thing to think about is
where you sit in the supply
chain. Some people might want
to sell their creations wholesale,
they can produce large
quantities of repeat items, so to
start a jewelry business they'd
just have to find a few customers
who would buy from them
wholesale.
Most people will be looking to
sell retail. This means buying in,
or making, wholesale jewelry,
then selling the pieces
individually to end users. This
can be done through local sales,
partnering with local businesses
(e.g. hairdressers or florists),
perhaps taking a table in the
restaurant of a large local
employer for a lunchtime once a
month. Or, you can create a
catalogue of your items and
recruit people to sell them for
you. An easy and affordable way
to reach a lot of people is by
selling online, perhaps through
ebay, or even on your own
website.
If you're going to sell retail, at
fairs, in a shop, or market - or
even online at Etsy, then one
fabulous book for pricing your
work is "Sell Your Jewelry: How
to Start a Jewelry Business and
Make Money Selling Jewelry at
Boutiques, Fairs, Trunk Shows,
and Etsy." - it's an affordable
paperback, contains masses of
tips and information for you -
and is a real investment in your
future. It's tax deductible too, as
it's classed as a business expense.
Buying Wholesale Jewelry
100 PC WHOLESALE LOT
COSTUME JEWELRY NECKLACE
SETS NEW
Current Bid: $53.98
H770x Wholesale lots 4set
Jewelry Pendant Earrings new
Current Bid: $.99
9mm Charming Crystal Beads
Necklace Jewelry Wholesale
Current Bid: $3.00
A lot of small jewelry businesses
will simply buy in jewelry
wholesale, add their mark up,
put the item in a pretty box,
then resell it at 2.5-3x what it
cost them. Jewelry does have a
good markup, and by taking a
bag of 1000 necklaces and
simply wrapping them in fuscia-
coloured tissue paper and
placing them in an attractive box,
you could charge a LOT more
than what they cost you,
Presentation is key. Jewelry is a
lifestyle gift, an aspirational gift.
Buying wholesale jewelry, then
re-packaging it and presenting it,
is the difference between making
cents or making sense! Buy 100
solid silver necklaces, put them
in a beautiful pouch, or bag,
wrapped in acid-free colorful
tissue paper, spend a good
amount of time taking great
photos of it! You'll sell 3-4x as
much, for a higher cost, if you
just take the time to make it look
fabulous.
What Type of Jewelry Will You
Be Selling?
Is it silver and gold? Or are you
interested in fashion jewelry?
Perhaps you want something a
bit quirky, like wooden jewelry.
There are literally thousands of
great designs out there, but you
need to start by picking one
style, so you can specialise and
do it well.
You can't sell $4000 diamond
rings alongside $5 imitation gold
necklaces. Pick a niche jewelry
market, concentrate on one
thing at first - then grow your
business once you've got a feel
for the type of jewelry your
customers will buy.
120PCS Wholesale Lot Gorgeous
Organza 5"x4" Gift Bags
Current Bid: $19.18
100PCS 7x9cm Wholesale Pure
color Organza Gift Bags
Current Bid: $.98
100pc Wholesale Organza
Jewelry Gift Bags Pouch 14x20cm
Current Bid: $9.99
1000PCS 9x12CM Wholesale
Gorgeous Organza Gift Bags 5n8
Current Bid: $109.99
150*10x15CM Wholesale pouch
Organza Gift Bags Wedding
Current Bid: $.99
Presentation Makes Profits
If you want to start a jewelry
business, presentation is key. A
lot of jewelry is bought as gifts -
and quite often the gift-giver is
drawn in by the presentation of
the item.
Putting your jewelry into nice
boxes, wrapping the jewelry in
nice tissue paper, using lovely
organza bags, all add up to
making the gift look a lot more
expensive than it is.
Target Your Market
In thinking about presentation,
also use your presentation to
target your market. e.g.
presenting your jewelry in white
boxes as ideal gifts for brides.
Look at how the color of the
box, or tissue, or the organza
bag color, makes each item look
better/worse, more expensive or
cheap. Once you start being
picky about the colours and
presentation you'll use, you'll
start to see increases in sales -
and profits.
Wholesale 100 Cotton Fill Jewelry
Craft Gift Boxes 3.5"
Current Bid: $43.99
Wholesale 1000 Cotton Fill
Jewelry Craft Gift Boxes 2"
Current Bid: $119.99
Wholesale 500 Cotton Fill Jewelry
Craft Gift Boxes 3"
Current Bid: $109.99
Wholesale 200 Cotton Fill Jewelry
Craft Gift Boxes 3.5"
Current Bid: $69.99
Wholesale 400 Colorful Jewelry
Craft Gift Boxes 2.5"
Current Bid: $79.99
Buying Jewelry Boxes Online
Buying jewelry boxes used to be
quite difficult, but now, with the
Internet, it's as simple as clicking
your mouse button - you could
have a selection of great boxes
delivered to you very quickly by
buying jewelry boxes online.
You'll need a good selection to
choose from, see if you can get a
mixed samples bag. Otherwise,
you can always use the boxes
yourself to present gifts in, or
even sell the boxes online.
There's quite a good business,
for example, in buying wholesale
wrapping paper, or wholesale
gift boxes, then simply breaking
those down into batches of
10-20-25 and selling them again
to people who are looking for
smaller quantities, often as
wedding favors boxes.
Think about whether you need a
supplier who will be able to
supply you the same designs for
months/years to come, or
whether you just need good
boxes of the right size/type that
can be sourced from various
people.
I've found buying jewelry boxes
on ebay can be a great way of
experimenting with presentation
and seeing the different boxes
that are out there.
Pricing Your Jewelry
Be very careful with your pricing,
you need to be making a good
profit.
If you're making the jewelry
yourself, you need to be aware
of all the costs of your materials
and the time it takes you to
make things. If it takes you 2
hours to make an intricate
necklace, then the price needs to
reflect the labor costs of that. If
that makes it seem too expensive
then you have to either try to
reduce your materials costs (buy
wholesale/find other suppliers),
work faster, or make your item
of better quality.
People will pay a premium for
good quality, hand-crafted
jewelry. They won't pay over the
odds for shoddy work just
because it took you a long time
to make it. Make sure you
understand the distinction.
I hope this has given you a few
pointers for how to start your
own jewelry business. Now the
fun starts - start looking at
different products, see how
others present them, buy in
some boxes and tissue paper
and experiment with packaging
methods. Think about how to
photograph your products,
gather together some props and
lighting, to be able to set up a
table where you can photograph
your jewelry for resale.
Good luck!
UK Sites Like Etsy
Sites like Etsy are springing up
regularly now, so if you are a
producer of hand-made items,
then you might be looking to
get your business online - and
looking for sites like Etsy to
quickly get your products
online.
Selling Your Jewelry Online
Most people will start out using
ebay, or creating their own
website. These days it's easy to
create a full e-commerce website
as web hosts have been making
it easier and more affordable to
go down that route.You might
even buy a ready-made jewelry
website, through ebay perhaps,
then simply upload your own
images and products, knowing
the site's been built for you.
Etsy & Websites Like Etsy
Beyond that, there's Etsy, which
is a well-known site for selling
your own hand-made goods -
and if you're in the UK, then
there are UK websites like Etsy
you can try out, selling in your
own currency and to people
who are most probably in the
UK is less daunting than
packaging and selling abroad.
Attractive Jewelry adsense
internet business
Current Bid: $.99
Stainless Steel Money &Business
Credit Card Clip Holder
Current Bid: $2.68
cute fruit cufflinks for men
business shirt
Current Bid: $.01
How to Start a Home-Based
Jewelry Making Business: *Turn
your passion into profit *Develop
a smart business plan *Set
market-appropriate prices
*Profit ... on the Internet (Home-
Based Business Series)
Amazon Price: $11.22
List Price: $18.95
Sell Your Jewelry: How to Start a
Jewelry Business and Make
Money Selling Jewelry at
Boutiques, Fairs, Trunk Shows,
and Etsy.
Amazon Price: $16.95
101 Ways to Market Your Online
Jewelry Shop: Free and Cheap
Ways to Market, Promote,
Advertise, and Increase Traffic to
Your Online or Etsy Jewelry Shop
and Sell Your Jewelry Now
Amazon Price: $15.95
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