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In PPC advertising industry click
fraud is defined as clicks
generated by:
Competitors of advertisers:
These parties may wish to harm
a competitor who advertises in
the same market by clicking on
their ads. The perpetrators don't
profit directly, but force
advertisers to pay for irrelevant
clicks thus weakening or
eliminating a source of
competition.
Competitors of publishers:
These persons may wish to frame
a publisher. It is made to look
like the publisher is clicking on its
own ads. The advertising
network may then terminate the
relationship. Many publishers
rely exclusively on revenue from
advertising and can be put out
of business by such an attack.
Other malicious intent: As with
vandalism, there's an array of
motives for wishing to cause
harm to either an advertiser or a
publisher, even by people who
have nothing to gain financially.
Motives include political and
personal vendettas. These cases
are often the hardest to deal
with, since it is hard to track
down the culprit, and if found,
there is little legal action that can
be taken against them.
Unwanted 'friends' of the
publisher: Sometimes upon
learning a publisher profits from
ads being clicked, a supporter of
the publisher (like a fan, family
member, or personal friend), will
click on the ads to 'help'.
However, this can backfire when
the publisher (not the 'friend') is
accused of click fraud.
Clicks generated by publisher:
Some publishers tries to
generate clicks manually or with
the help of computer programs
to drive up their revenue.
Following tips will help you
protect your Adsense account
from click fraud if u don't fall in
the last category listed above.
1. Regular monitoring of
traffic log and your adsense
reports:
Monitor your adsense reports
and your traffic logs regularly(at
least once a day). If you do this
regularly you will become
familiar with your site's
performance and you will be
able to easily identify something
strange, whenever it happens. If
you notice something strange in
your reports or traffic logs you
will have to report it to adsense
support as soon as possible. You
may include all the details you
have from your reports or your
traffic analysis tool. Suspicious
activities can be something like a
considerably high click through
than you normally gets,
considerably high increase in
page impressions received, A
large number of clicks from a
same IP etc. By sending an email
with all the details you found
you can notify google about
suspected invalid activity. In
order to be able to monitor your
sites performance and the
behaviour of the visitors you will
have to incorporate some kind
of traffic analysis tool to your
site. Google analytics, Stat
Counter etc are well known
examples used by a large
number of webmasters. If you
wish to track the clicks on the
ads on your website you may
wish to use 'Ad Logger'. You may
also check http://
www.labnol.blogspot.com/2005/
12/visitor-click-tracking-in-
adsense.html
for a method which uses google
analytics to track adsense clicks.
You may also consider doing a
search for "webmaster
resources" and 'site traffic
analysis'.
2. Be polite in forums:
This one is important for those
who are promoting their
websites through their signatures
in different forums. If you act
rude in the forums it is never
going to help you, but it can
sometimes put you in trouble.
Think about this case, You
behaved in a rude way to some
other member in the forum and
you have a link to your site on
your signature and the angry
member decides to click on your
ads regularly and deliberately.
This can send the wrong
message to google and
sometimes they may think thats it
is you who is doing the clicks or
you have appointed someone to
click your ads regularly and they
may decide to ban you. so i'd
advice you to be polite and
helping in all the forums in
which you are participating. If
you can't help, atleast don't
blame or make fun of anyone.
You may read this for more tips
on promoting your website using
forums.
3. Don't discuss your source of
income(adsense)with family,
friends etc:
Don't tell your friends and family
anything about how you are
making money online or how
your website is making money
for you. Even if you decides to
tell them make sure to tell them
why they can't click on your ads.
You will have to convince them
that if they click on your ads it
won't be a help for you and it
will be a harm. The problem with
discussing with your friends and
family is that sometimes they will
start clicking on your ads
thinking that the are helping you
earn some bucks. But you know
that it can get you banned.
4. Stay away from illegal
methods of traffic generation:
Invalid clicks or click fraud
includes clicks from traffic
generated using methods like
Traffic exchange, PTC advertising,
Auto surf etc. These type of
traffic are blacklisted by adsense
TOS. So you must stay away
from traffic generated by illegal
methods. The above mentioned
are just examples and the list is
not limited to them.
5. Accidental Clicks:
Couple of weeks ago i wrote to
adsense support about the
impressions generated by me
while updating my site. The reply
i got from them said that a
publisher is allowed to view his/
her sites as much as they want
provided that he/she is not
clicking any of the ads that
appear on his/her site, he/she is
not refreshing the pages too
often.
What if you clicked on your ad
accidentally? The answer is, You
will have to write adsense
support about this as early as
you can. If you are interested in
viewing and checking the ads on
your site without creating illegal
clicks you may use 'Adsense
preview tool' AdSense preview
tool is an addition to the right-
click menu for Windows Internet
Explorer 6.x, allowing you to
preview the ads that may show
on any web page. If you want to
avoid complication of
accidentally clicking on your ads
you may disable ads for your
computer.
Don't sit back and relax while
your website is earning you
money using adsense. You will
have to work hard to protect
that Source of income from
threats like click fraud.
Sushith Mundayadan,Publisher
of brokencodes.blogspot.com
has a wealth of experince in
online money making. The
content in this article was
developed from his experience in
these businesses and his
continual research into further
business improvements.
Article Source: http://
EzineArticles.com/?
expert=Sushith_Mundayadan
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