Well, I already posted a tip
on how to increase your
CPC on Adsense (cost per
click), but CPC doesn't help
worth a crap if you have no
clicks or are getting a 0.5
percent CTR. Who cares if
you make 1.50 a click if you
can't get a click?! Getting a
decent number of clicks
through is just as important
as getting clicks that pay
the bills, and if your ad
placement sucks or you
have not enough (or too
many) ads, or ads that are
too invisible/blend in,
you're screwed on your
CTR.
NOTE: None of these tips
apply to HubPages, because
you can't control where
the ads pop up here.
Hubpages places all the ads
for you, and IMO, they do a
fairly decent job. Just make
sure to use enough
different capsules, so as to
allow ads to pop up in
between the capsules.
Anyways, these tips will
help improve your Adsense
CTR on your own websites.
The Adsense Punk: Your
FREE guide to
dramatically increasing
your Adsense income
1: Place ad units side by
side. This is a good way to
break up the monotony a
bit. As most internet-
marketer types know,
Chitika has these new
"mega-units" that are
550x250, and similar such
sizes. Adsense has nothing
of the sort. Chitika users
have reported large
increases in CTR just by
employing this ad-unit. In
Adsense, the biggest you
get are 336x280 and
300x250. However, placing
one 300x250 and one
250x250 side by side gives
you, in effect, a combined
550x250 ad unit, without
being too obtrusive.
The ad imbalance (4 ads
next to 3 ads) of this unit
combo also reduces the
incidence of ad blindness,
on your readers' parts. You
can also do two 250x250s
side by side for a balance,
or two 300x250s or even
two 336x280s side by side if
you have a lot of free real-
estate that you can give up,
but my personal favorite is
the combined 550x250.
2: Blend your ads. Try not
to have borders. Make the
link color on your ads, the
same color as the link color
of your regular links. Make
the text the same, etc. If
your ads contrast with the
rest of your site, ad-
blindness sets in very easily.
However, blending ads is a
better way to prevent ad-
blindness. It may sound
contradictory, but the
reason blending ads is
better is, if your ads are a
different color, repeat
viewers will know exactly
where not to look when
they come back to your
site. The better your ads
blend in, the more likely
they are to be read as if
they were just a normal
part of the site.
3: Use the hot spots.
What ads get the most
clicks? The ones that are
higher, and more to the
left. Ads on the right side
of the page will get you
jack squat for clicks. Ads on
the left side will get more
clicks, unless you are doing
a page in a language that's
read from right to left. And
why will ads at the top get
clicked more often?
Simple: More people will
see them. I stopped placing
ad units anywhere BUT the
top of the page, right
below the title of the site
(because if the ad is above
the title, it fades into pure
invisibility).
4: Use the link units. The
best places to put these,
are in between posts, in the
middle of posts, or in your
main menu area of the site
- anywhere that you might
have links, or that they
might steal someone's
attention. They take
nothing away from the ad-
units (as long as you don't
put them in an area where
they compete for attention
with ad-units).
5: Use ad unit types that
will get attention. This is
mainly taken care of in tip
1, as I believe that the side-
by-sides will get the MOST
attention, but otherwise,
use the ad units that are
proven to get clicked the
most - 336x280, 300x250,
and 250x250. If you have
to, use 160x600 on the
sidebar of your page, but
while it's proven to work, I
believe it to be rather
unnecessary, and it's never
worked as well as the
square and rectangles have
for me. I have higher CTRs
across the board now than
I ever did when I used the
ad towers.
One tip that would
increase CTR, but that I
don't recommend, is to
change your ad units to
"text only". They will
increase your CTR, because
the image ads, which
usually run on a cost-per-
thousand-views basis, will
not run, but while they will
increase your CTR, they will
drop your CPC (cost per
click). As far as I'm
concerned, the text-only
option is worthless, and
makes me less money. So I
have all of my ad units run
both text and image ads.
Good luck, and happy
Adsensing!
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