WHERE TO PLACE ADSENSE LINC

If you're an Adsense user,
chances are you're using
link units too - most
Adsense users are using link
units nowadays. Also,
chances are that you aren't
making as much money as
you would like to be
making off of them. Link
units are a whole different
ballgame compared to ad
units - the way they work is
different, as is where you
should put them if you
want the most clicks that
you can get, and therefore
the highest income that
you can possibly get.
They're not as easy a game,
in my opinion, as the ad
units. Your CPC is usually
lower, as is your overall
CTR.
So we all know this: The
way link units work is,
individual words appear as
links, and when you click
one, you get sent to a
Google landing page with
nothing but sponsored
links/search results. Often
users who click a link unit
will see all of these as
search results, and click on
multiple ads. Or often, they
will click none of them,
and you get no revenue.
So how do you maximize
the first one happening,
and not the second one?
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Link Units
I've found three optimal
locations to put your link
units. First of all, before
you take my advice: Don't
put them in the same
location as your ad units.
You don't want them to
compete with each other -
you want them to
complement each other. If
you put an ad unit and a
link unit next to, or right
above each other, they will
compete.
My favorite place to put
your link units: your
sidebar/navigation menu.
You can very easily blend
the color of the links in
with the color of your
navigation links, and when
placing it here, you tend to
get a lot of clicks from
folks who want to see
more of your site. The links
here tend to have the
highest CTR, in my
experiences, but my next
location isn't far behind.
Second best place for links:
Right below the header. If
you don't have any ad-
units here, I recommend
putting a straight line of
link units up here. Up here,
I get a lot of clicks as well,
and the reason for that is
obvious: More people see
them up here. The more
people see your links, the
more people click them.
Third best place for links:
The top of your first post/
the top of your content.
The reason here is just as
simple as the last one:
More people read, more
people click. It's just the
same as the reasoning for
the last one. But again, do
not put them here if you
already have ad units here,
as they will compete with
each other and drive down
each other's CTR.
Fourth best place for links:
Between posts/content.
Again, this is my favorite
place to put ad units, so I
do NOT put link units here.
But because people will
stumble upon them as they
read your posts, this is a
good place to put your link
units if you do not put
your ad units here.
I see a lot of people
recommend the bottom of
the page, but I've NEVER
gotten any clicks off of the
bottom of the page. Why?
Dunno, I just know that
nobody clicks ads down
there, be they ad units or
link units. Most users don't
tend to read that far, and
if they do, they're looking
for something specific, so
my guess is, when they see
the bottom of the page
and they don't find exactly
what they want, they
bounce.
Should you use both link
units and ad units
? Yes. Don't just use one or
the other unless you
absolutely HAVE to. Why
would you minimize your
chance for revenue?
Maximize it by using both.